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B2BSides

B2BSides

De : Jason A Miller
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 The B-side of B2B marketing—less funnel, more instinct. I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive. This podcast is for creative marketers who want more than frameworks and fluff. Each episode: A couple of posts that made me stop scrolling One big idea I can’t stop thinking about Something you definitely shouldn’t post on LinkedIn And a book or music rec, because why not Not a masterclass. Not another AI hype reel. Just the stuff that keeps me (and hopefully you) inspired.Jason A Miller Economie Marketing et ventes
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    Épisodes
    • Episode 4: Burn the Playbook

      Episode 4: Burn the Playbook
      Aug 17 2025

      B2Bsides – Episode 4: Burn the Playbook

      This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.

      Inside:

      • Why chasing playbooks keeps marketers stuck

      • Katie Srinivasan on adaptability over age

      • Adam Singer on why AI will not save broken marketing

      • Book and music picks to keep your edge sharp

      • A quick rant on what should not be on LinkedIn

      👉 If you are tired of cookie-cutter advice, this episode is for you.
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      20 min
    • Episode 3: Post the Draft

      Episode 3: Post the Draft
      Jun 29 2025

      🎙️ B2Bsides, Episode 3: Post the Draft

      What do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common?

      This week, Jason breaks down:

      • Why the obsession with polish is killing your best ideas

      • How a real moment at a stadium show reminded him what presence actually feels like

      • The rise of AI-generated personal brands (and the predictable backlash that’s coming)

      • What LinkedIn’s own editorial team says about “good content” — and why we should probably listen

      • Plus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're ready

      And in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year.

      If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you.
      Post the draft.
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      20 min
    • Episode 2: Built to Clash

      Episode 2: Built to Clash
      Jun 7 2025

      Episode 2: Built to Clash
      What do JJ French, The Clash, and B2B marketing have in common? In this episode, Jason unpacks why combining your passions with your work isn’t fluff — it’s your competitive edge. From photo pits to pitch decks, this is how to stand out in a world flooded with AI sludge.

      Segments include:
      🎸 What's in My Feed – The Hailey Bieber backlash and comment-farming chaos
      🔥 The Big Idea – Combinatorial play, Einstein, and why your weird mix is uncopyable
      📚 The Bookshelf – Careless People by Sarah Wynn-Williams
      🤘 Music Picks – Chloe Kesha and Swedish Sunset Strip revivalists
      🙈 Shouldn't Be on LinkedIn – The Liam Neeson-style SDR meltdown

      Weird wins. Bring your whole self — and maybe a band tee — to work.
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      31 min
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