Attention vs. intrinsic value
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Attention vs. intrinsic value
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It should be quite clear that achieving strong employer brand is not only marketing gimmick. Building strong employer brand means to create strong fundamental value of you as an employer.
The tricky part about employer branding is that it can not be managed only with the external communication – messages which should engage future job applicants. Your job is not only to create company videos and blog posts about awesome work culture your company has. Employer brand has to be managed internally, catering to your employee's needs and making sure there are significant improvements achieved in employee experience.
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