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Association Amplified Podcast

Association Amplified Podcast

De : TaleWind Digital Hub
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 Association Amplified is a thought leadership podcast for association leaders focused on digital engagement, member value, and non-dues revenue. Hosted by the team at TaleWind Digital, each episode explores how associations can rethink content, digital experience, and monetization—moving beyond legacy models to build modern, member-first systems that scale.TaleWind Digital Inc. Economie Réussite personnelle
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    Épisodes
    • Your Engagement Problem Isn’t Content—It’s Publishing

      Your Engagement Problem Isn’t Content—It’s Publishing
      Jan 28 2026
      Most associations aren't struggling with digital engagement because they lack content. They're struggling because members can't find it. In this episode of Association Amplified, Breanna and Marcus unpack why engagement issues are usually publishing problems—not content ones. Associations are already producing valuable articles, webinars, videos, podcasts, and events, but fragmented websites and siloed structures are suppressing discovery, usage, and perceived value. They explore how association websites often prioritize authority over usability, why engagement metrics are really content consumption metrics, and what it means to think like a modern media publisher without compromising governance. The conversation also connects better content discovery to stronger member experience, sponsorship value, and non-dues revenue. If your association is creating content but seeing low engagement, this episode will help you understand what's actually holding you back—and where to focus next. Want to know where your association stands? Take our free Member Value Scorecard at talewinddigital.com/audit to assess your content, digital experience, and revenue potential. Topics covered:
      • Digital engagement strategies for associations
      • Website UX and member experience design
      • Content discovery and curation systems
      • The "dusty filing cabinet" syndrome
      • Binge-worthy content experiences
      • Sponsorship integration and non-dues revenue
      • Breaking down content silos
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      33 min
    • Context is Queen: How to Make Your Content Truly Connect

      Context is Queen: How to Make Your Content Truly Connect
      Apr 16 2025
      ?️ In this episode of Association Amplified, hosts Marcus Leite and Breanna Perrelli tackle a challenge every association faces: making content that truly lands. It’s not just about what you say—it’s about when, where, and to whom. You'll learn why context is just as critical as content, how timing impacts engagement, and why not every format fits every platform. From real-world metaphors (like ice cream and Arctic research stations ?) to strategic takeaways about evergreen vs. emergent topics, this episode is a must-listen for any association pro working on content strategy. Key Takeaways:
      • Why “good content” alone isn’t enough to boost engagement
      • The importance of delivery timing, format, and member segmentation
      • Tips for balancing evergreen content with timely responses
      • When and how to reuse or repurpose content effectively
      • Common myths about content volume, value, and visibility
      Who should listen? Association executives, content strategists, communications pros, and anyone involved in member engagement or programming. ? Don’t forget to follow us for more insights on bridging the member value gap! Hosts:
      • Marcus Leite – Director, Sales and Marketing at WorkerBee.TV
      • Breanna Perrelli – Creative Program and Project Producer at WorkerBee.TV
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      42 min
    • From Crickets to Conversations: How to Get Members Engaging Again

      From Crickets to Conversations: How to Get Members Engaging Again
      Apr 2 2025

      Your content isn’t the problem. Your strategy—and your outcomes—might be.

      In this episode, Marcus Leite and Breanna Perrelli break down why member engagement is falling short for so many associations—and how to fix it with smarter, scalable programming.

      What we’re talking about:

      • Why content that connects leads to higher retention and stronger member ROI
      • How to build programming that aligns with your event calendar and member journey
      • The biggest opportunity associations overlook: turning members into subject matter experts
      • What engagement looks like when it’s driven by data, not guesswork

      If you're building content without a clear plan—or you're not seeing the return—this is your roadmap. Hit play and start making your content work like a growth engine.
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      1 h et 3 min
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