Couverture de Context is Queen: How to Make Your Content Truly Connect

Context is Queen: How to Make Your Content Truly Connect

Context is Queen: How to Make Your Content Truly Connect

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 ?️ In this episode of Association Amplified, hosts Marcus Leite and Breanna Perrelli tackle a challenge every association faces: making content that truly lands. It’s not just about what you say—it’s about when, where, and to whom. You'll learn why context is just as critical as content, how timing impacts engagement, and why not every format fits every platform. From real-world metaphors (like ice cream and Arctic research stations ?) to strategic takeaways about evergreen vs. emergent topics, this episode is a must-listen for any association pro working on content strategy. Key Takeaways:
  • Why “good content” alone isn’t enough to boost engagement
  • The importance of delivery timing, format, and member segmentation
  • Tips for balancing evergreen content with timely responses
  • When and how to reuse or repurpose content effectively
  • Common myths about content volume, value, and visibility
Who should listen? Association executives, content strategists, communications pros, and anyone involved in member engagement or programming. ? Don’t forget to follow us for more insights on bridging the member value gap! Hosts:
  • Marcus Leite – Director, Sales and Marketing at WorkerBee.TV
  • Breanna Perrelli – Creative Program and Project Producer at WorkerBee.TV
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