Brand: Fastrack

Product: Fastrack Reflex Smartwatch

TG:

* Age range: 20-35

* Buying capacity: Medium-high

* Education: College-educated or working professionals

* Interests: Tech-savvy, active lifestyle, fashion

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Stylish and modern design with multiple watch faces

* Advanced health and fitness tracking features (activity tracking, sleep monitoring, etc.)

* Smart notifications and call alerts

* Long battery life

Creative Brief:

Campaign Objective:

To create excitement and demand for the Fastrack Reflex Smartwatch among young Indian audiences looking for a stylish and functional wearable.

Target Audience:

Tech-savvy young professionals and college students in India who prioritize both style and functionality. They are active and health-conscious but also fashion-forward.

Key Messages:

• The Fastrack Reflex Smartwatch is more than just a timepiece; it's a statement piece that keeps you connected and in control.
• It seamlessly blends cutting-edge technology with a sleek and modern design, making it the perfect accessory for your active lifestyle.
• Track your fitness goals, monitor your health, stay connected, and do it all in style with the Fastrack Reflex Smartwatch.

Creative Approach:

The campaign will showcase the Fastrack Reflex Smartwatch as a fashionable and empowering technology companion for the target audience. We can achieve this through:

Brand: Amul (real brand)

Product: Amul Milk (real product)

TG:

* Age range: 25-45

* Buying capacity: Medium-high

* Interests: Food, health, family

* Demographics: Urban, suburban

* Location: India

Purpose: Branding

USPs:

* Made with fresh, high-quality milk

* Rich in nutrients

* A variety of flavors to choose from

* Affordable price

Campaign Objective:

To strengthen brand loyalty and increase consumption of Amul Milk among health-conscious families in India.

Target Audience:

Health-conscious families in India, with children aged 2-12, and a medium-high buying capacity.

Key Messages:

• Amul Milk is made with fresh, high-quality milk that is rich in essential nutrients, making it the perfect choice for your family's health.
• Amul Milk comes in a variety of flavors to suit everyone's taste, from classic plain milk to chocolate, strawberry, and mango.

The campaign will focus on the nutritional benefits of Amul Milk and how it can help families stay healthy.

The campaign will be executed across a variety of channels, including TV, digital, and social media.

Brand: Google Pay

Product: Google Pay app (real product)

TG:

* Age range: 18-45

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Technology, online shopping, payments

* Demographics: Urban, suburban

* Location: India

Purpose: Branding

USPs:

* Convenient and secure way to pay for goods and services online and in stores

* Fast and easy money transfers

* Rewards and cashback programs

Creative Brief:

Campaign Objective:

To increase brand awareness and consideration for Google Pay among young Indian consumers.

Target Audience:

Young Indian consumers, aged 18-45, with a medium-high buying capacity and a college education.

Key Messages:

• Google Pay is a convenient and secure way to pay for goods and services online and in stores.
• Google Pay offers fast and easy money transfers.
• Google Pay offers rewards and cashback programs to save you money.

Creative Approach:

The campaign will focus on the benefits of using Google Pay, such as its convenience, security, and rewards. The campaign will also highlight the fact that Google Pay is accepted by millions of businesses around the world.