Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊

Today is about who protects their listings, who defends margin, and who gets left behind.

Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/

Foreign Language Contribution Blocks Brand Updates in Amazon Catalog https://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also

Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchants https://x.com/gotrice2024/status/2022965937993863398

Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMV https://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv

Amazon Launches Review Listing Changes Dashboard for Brand Edits https://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770

We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/

Let’s break down what this means for operators.

Amazon may launch a marketplace where media sites can sell their content to AI companies https://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/

E-commerce Operator Tests an AI Agent as a Chief of Staff https://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

Top Amazon Third-Party Sellers – February 2026 https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/

Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expands https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/

We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. This isn’t theory — it’s how traffic, ads, and competition are being restructured right now.

Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/

How Brands Manipulate ChatGPT to Dominate AI Search Results https://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/

Amazon Ads Opens a Beta Test for Its New MCP Server https://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/

Chinese Seller Tax Pressure May Push More Off-Amazon Expansion https://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/

The Top-Clicked Product in Amazon Search Drives ~18–19% of Sales https://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/

We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.