Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊

Today is about who protects their listings, who defends margin, and who gets left behind.

Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/

Foreign Language Contribution Blocks Brand Updates in Amazon Catalog https://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also

Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchants https://x.com/gotrice2024/status/2022965937993863398

Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMV https://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv

Amazon Launches Review Listing Changes Dashboard for Brand Edits https://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770

We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/

Let’s break down what this means for operators.

Amazon may launch a marketplace where media sites can sell their content to AI companies https://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/

E-commerce Operator Tests an AI Agent as a Chief of Staff https://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

Top Amazon Third-Party Sellers – February 2026 https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/

Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expands https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/

We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. This isn’t theory — it’s how traffic, ads, and competition are being restructured right now.

Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/

How Brands Manipulate ChatGPT to Dominate AI Search Results https://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/

Amazon Ads Opens a Beta Test for Its New MCP Server https://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/

Chinese Seller Tax Pressure May Push More Off-Amazon Expansion https://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/

The Top-Clicked Product in Amazon Search Drives ~18–19% of Sales https://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/

We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore.

Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/

I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover:

→ TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops → How the latest TikTok Shop clarification changes fulfillment options for sellers → ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense → Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in → The $35 price point that unlocks more Amazon conversions → How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes

I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance.

Links to topics we’ll cover: TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operations https://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/

TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/

ChatGPT Ads Launch at Premium Prices https://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm

Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfire https://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/

The $35 Price Point That Can Unlock More Amazon Conversions https://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/

Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenue https://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.

If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next.

Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/

Here's what were covering today:

Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever https://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email

U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact https://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email

Google Unveils AI Shopping Protocol That Could Reshape Product Discovery https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email

Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin https://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email

Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html

Stop Treating Agentic AI Like a Helper — Give It the Job https://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/

We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.

Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/

I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up.

Let’s dig in live at 12PM Eastern.

Interactive Video Ads Outperform Standard Formats Across the Funnel https://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html

Walmart Is Rapidly Closing the Online Sales Gap With Amazon https://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/

Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix https://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/

Drive More Valentine’s Day Sales With These Tips https://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6

We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year.

Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/

Let’s break it all down.

Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijacked https://www.valueaddedresource.net/amazon-buy-for-me-small-business-backlash/

Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them? https://www.techbuzz.ai/articles/amazon-s-agent-dilemma-block-ai-bots-or-join-them

TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025 https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/

Chinese Online Retailers Warn New Tax Rules Could Be Devastating https://www.rswebsols.com/news/chinese-online-retailers-claim-new-tax-will-be-devastating/

The Vine Pricing Strategy Most Sellers Overlook https://www.linkedin.com/feed/update/urn:li:activity:7414324193506504704/

We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦

Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/

AI Images for Amazon Sellers: Boost Clicks and Conversions https://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/

A Decade of E-Commerce Volatility Ends https://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends

The Importance of Fast Shipping on Amazon https://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/

Household Debt Hits Record $18.6T as Delinquencies Remain Elevated https://thehill.com/business/5592278-household-debt-high-record-delinquencies/

We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.