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Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?

In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.

If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

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Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.

Keen to kickstart your goal setting and execution in 2026?

In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.

Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

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ABOUT OUR TEACHERS 👨‍🏫

Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.

LinkedIn: https://www.linkedin.com/in/alexanderpemberton

Instagram: https://www.instagram.com/alexdpemberton

Website: alexanderpemberton.com

Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.

LinkedIn: https://www.linkedin.com/in/alice-benham/

Instagram: https://www.instagram.com/alice_benham/

Website: hello@alicebenham.co.uk

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.

ABOUT OUR TEACHER 👩‍🏫

Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.

With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.

Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify