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Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?

In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.

If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

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Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.

Keen to kickstart your goal setting and execution in 2026?

In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.

Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.

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ABOUT OUR TEACHERS 👨‍🏫

Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.

LinkedIn: https://www.linkedin.com/in/alexanderpemberton

Instagram: https://www.instagram.com/alexdpemberton

Website: alexanderpemberton.com

Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.

LinkedIn: https://www.linkedin.com/in/alice-benham/

Instagram: https://www.instagram.com/alice_benham/

Website: hello@alicebenham.co.uk

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Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.

ABOUT OUR TEACHER 👩‍🏫

Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.

With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.

Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

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OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.

ABOUT OUR TEACHER 👩‍🏫

Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

Connect on LinkedIn: click here

Join the freelancer live masterclass: click here

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

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OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Curious about what’s shifting and what’s here to stay in the world of marketing and social media?

In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

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Get your copy of the book at https://customerdriven.marketing

In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.

ABOUT OUR TEACHER 👩‍🏫

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

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Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.

ABOUR YOUR TEACHER 💛

Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.

Join Niki’s masterclass: watch here

Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

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This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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