Alec Samways - CEO of Splendid Communications
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Alec Samways - CEO of Splendid Communications
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This month we chat with Alec Samways, Founder and CEO of Splendid Communications and leader of The Splendid Collective. Alec has spent more than two decades helping brands build cultural relevance as well as deliver commercial results. But is what he does PR?!
We chat with Alec about building brands that earn attention and become part of people’s lives, rather than simply appearing in marketing channels. Drawing on his work with brands including Smirnoff, Spotify, Marmite, Greggs and Tesco, Alec explains why cultural credibility leads to a genuine understanding of people.
Alec also discusses the importance of having a curious mind....
You can connect with Alec on LinkedIn here: https://www.linkedin.com/in/alecsamways/
As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
