Advertising the Brand...without Advertising
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Advertising the Brand...without Advertising
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How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the visibility of your organization, brand, and messaging without dedicating capital to ad campaigns including:
- creating a comprehensive external communications / media relations program
- becoming an internal content creation producer
- all the different branded pieces of content to create and own
- market your organization through your content
- beyond media: additional methods to raise your brand visibility
- humanize the brand, tell your story, be real
- artificial intelligence pros and cons
- social media strategies for the brand
- brand ambassadors
- the CEO role
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