Épisodes

  • 'Its not that good, is it?' Ferrari's EV backlash
    Jun 1 2026

    Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms.

    We watch:

    • Oura Ring 5
    • Uber Eats

    See omnystudio.com/listener for privacy information.

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    40 min
  • Big Pharma & 'The Enhanced Games'
    May 26 2026

    Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to.

    We watch:

    • Build Australia
    • Eli Lilly

    See omnystudio.com/listener for privacy information.

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    40 min
  • We speak to Sir Martin Sorrell
    May 20 2026

    We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

    We discuss:

    • The AI revolution

    • The 'vandalism' of legacy brands
    • The global power shift

    • The future of media

    See omnystudio.com/listener for privacy information.

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    1 h et 1 min
  • 'If it's legal, you should be able to advertise it'
    May 18 2026

    Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.

    We watch:

    • Austex
    • PETA
    • Windows

    See omnystudio.com/listener for privacy information.

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    32 min
  • 'They've come out swinging'; Gloves are off in Aussie marketing warfare
    May 12 2026

    We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

    We watch:

    • Vodafone
    • Data Protection Commission Ireland
    • Canva

    See omnystudio.com/listener for privacy information.

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    41 min
  • 'Stop jumping at shadows': Why Nike was wrong to apologise
    May 4 2026

    We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon.

    We watch:

    • VW
    • British Airways
    • Tesco
    • Vintage Vauxhall

    See omnystudio.com/listener for privacy information.

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    41 min
  • Vodafone & Telstra in a 'coverage war'
    Apr 20 2026

    Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'.

    We watch:

    • 'I'd like to buy the world a Coke' from Coca Cola
    • Telstra x Bear Meets Eagle
    • Vodafone

    See omnystudio.com/listener for privacy information.

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    42 min
  • 'Nothing good about it'; Government fuel ad misses the mark
    Apr 14 2026

    Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

    We watch:

    • 'Sabrina Carpenter x Johnnie Walker'
    • 'Every Little Bit Counts' Australian Government Canberra

    See omnystudio.com/listener for privacy information.

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    40 min