Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.

In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental.

You'll learn:

• Why demographic data from ad platforms doesn't tell the whole story
• The real (limited) use case for marketing personas
• How to avoid the segmentation trap that fragments budgets and kills learning
• Why creative does more targeting work than your audience settings
• What brands should focus on instead of chasing granular demographic details
• How to actually use your first-party behavioral data

If you've ever wondered whether you're over-optimizing based on platform reports that don't reflect reality, this conversation will reset your thinking on audience strategy.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

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YouTube: https://www.youtube.com/@ThriveDigitalMarketing

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Follow this week’s hosts:

Maddy: https://www.linkedin.com/in/madelinesilver1/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/