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Accelerating Value

Accelerating Value

De : Proof Analytics
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 Accelerating Value is a marketing show for marketing, communications, sales, and operations leaders who want to see their business value clearly and succeed, no matter what storms are shaking the marketplace.  In each episode, we go beyond the normal marketing podcasts to pick the brains of leaders and experts, gaining valuable insights into how they find the way forward and navigate their way to success. Accelerating Value delivers the critical stuff you need to know, straight from the people who have walked it out.  The show topics include strategy and value creation, data and analytics, and the current events that give context into your most pressing questions, spanning a wide range of industries.   It’s time to see marketing and sales in the context of the business and the marketplace, not just a series of campaigns and a collection of channels. Every episode of Accelerating Value is packed with real-world, hard-core business acumen you can use now to increase your business impact, value and ROI.All rights reserved. Economie Marketing et ventes
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    Épisodes
    • Polishing the Crystal Ball: How to Improve Your Forecasting

      Polishing the Crystal Ball: How to Improve Your Forecasting
      Feb 1 2022

      How well can you see the future? 

      With the tools available today, forecasting has become easier and more precise than ever — but only if you avoid the common pitfalls many organizations fall into. 

      To help you steer clear of these potential traps, I invited Bill Schmarzo, Customer Advocate, Data Management Incubation at Dell Technologies, onto the show to share the secrets to forecasting — and I predict it’s going to be a great episode.

      Join us as we discuss:

      Why humans are natural forecasters

      The importance of agility and pushing decision making down in your organization

      Why data and technology should supplement human decision making, not replace it

      Keep connected with Accelerating Value on Apple Podcasts or Spotify. 

      Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player. 
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      53 min
    • Why RevOps Should Be Your Revenue Referee

      Why RevOps Should Be Your Revenue Referee
      Jan 25 2022

      The rise of RevOps over the past 5 years is impossible to overlook.

      But despite the surge in popularity, this business function is still in its infancy — leading to many questions as to its most effective implementation and the future of the role.

      To help answer those questions, today I’m speaking with Nate Follen, Revenue Ops & Biz Systems at BentoBox, who shares the secrets to successful RevOps.

      Join us as we discuss:

      • The ideal role of RevOps within a business
      • How data reporting and RevOps work together
      • The future of RevOps 

      Keep connected with Accelerating Value on Apple Podcasts or Spotify. 

      Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.  
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      38 min
    • How Marketing Can Better Drive Revenue

      How Marketing Can Better Drive Revenue
      Jan 18 2022

      Marketing is essential to any organization’s bottom line…

      But it’s no secret that it’s often difficult to attribute its ROI.

      So, how do you make sure you’re getting the most from your marketing mix?

      To help answer that eternal question, I invited Lance Werling, Director of Worldwide Revenue Operations at Medigate, onto the show to share his marketing expertise.

      Join us as we discuss:

      • The lag time between marketing efforts and results
      • The best ways to handle historical data
      • How to get Marketing, RevOps and the C-Suite speaking the same language 

      Keep connected with Accelerating Value on Apple Podcasts or Spotify.

      Listening on a desktop + can’t see the links? Just search for Accelerating Value in your favorite podcast player.
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      43 min
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