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ASOM Pod

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Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.ASOM Pod Direction Economie Management et direction
Épisodes
  • EP81: Goodbye
    Jan 22 2026

    In this final episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down together one last time to say goodbye.


    After almost two years of recording, debating, and laughing the guys talk candidly about the decision to end the pod. They get real about the time, money, and energy it takes to produce a show at this level, how it started to compete with their businesses and personal lives, and why it felt like the right moment to step away.


    There’s a lot of reflection in this episode. The fun moments. The unexpected lessons. The friendships that came out of doing this week after week.


    This isn’t a dramatic goodbye. It’s an honest one. A conversation about seasons, priorities, and knowing when to close a chapter, even when it’s been a good one.


    Thank you for being part of the ASOM Pod. This is the final send, and it meant a lot.


    And this isn’t the last time you’ll see us. We’re still very much a part of Commerce Roundtable. We’ll see you in Austin & San Diego!
    Get your tickets at www.commerceroundtable.com


    _____


    Big shoutout to our sponsor who has supported us along the way and made this pod possible!

    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    __


    00:00 Teaser Trailer

    01:30 Introducing the Hosts One Last Time

    04:00 Reflecting on the Journey and Challenges

    06:15 The Realities of Podcasting

    13:16 Lessons Learned and Future Insights

    15:04 The Financial and Time Costs of Podcasting

    15:42 The Importance of Niche and Audience

    18:26 Final Thoughts and Reflections

    19:56 Difficult Decisions and Different Paths

    22:02 Reflecting on Personal and Professional Growth

    23:06 Acknowledging Contributions and Changes

    25:14 Final Thoughts and Farewells

    27:53 Gratitude and Future Endeavors

    31:59 Closing Remarks and Memories

    ___



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

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    37 min
  • EP79: SaaS and agency pricing is broken and no one wants to say it
    Jan 8 2026

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox) and Amer Grozdanic (CEO of Praella) go straight at one of the most uncomfortable questions in eCommerce:

    Should SaaS companies and agencies really be taking a percentage of your revenue?


    This conversation gets opinionated fast. Here’s what they dig into:

    • Why percentage-based SaaS pricing feels great early and painful later
    • Whether agencies should earn upside or stick to flat fees
    • When “we grow when you grow” turns into misaligned incentives
    • The hidden costs of SaaS taking a cut without taking any downside
    • Why cancel threats, discounts, and churn games are becoming normalized
    • How brands should actually think about value, pricing, and long-term sustainability

    If you’ve ever looked at your SaaS stack or agency invoices and thought “this doesn’t feel right anymore”, this episode puts words to that feeling.

    _____


    Big shoutout to our sponsor who makes this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Subscribe at https://asompod.com


    __


    00:00 Teaser Trailer

    03:15 Debate on Agency Pricing Models

    16:32 Discussion on SaaS Platforms and Pricing

    32:17 A True Story from the SaaS World

    32:43 Debating Gross Margins in SaaS

    33:12 The Cost of Processing and Technology

    34:36 The Reality of SaaS Market

    35:26 Examples from the Reviews and Loyalty World

    36:24 Challenges in SaaS Implementation

    37:39 Pricing, Positioning, and Product

    47:47 The SaaS Subscription Hack

    54:06 The Financial Reality of SaaS Companies

    01:00:32 Concluding Thoughts and Final Remarks

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

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    1 h et 2 min
  • EP78: 2026 goals, real numbers, and the lessons 2025 taught us
    Dec 31 2025

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) crack open the real recap of 2025 and get painfully honest about how they’re leveling up for 2026.

    This one’s not polished. It’s wins, misses, hard lessons, and the kind of goals you only set after getting absolutely humbled by running real businesses in real markets.


    Here’s what they dig into:

    • Setting aggressive but actually achievable revenue and EBITDA targets (no delusion, just focus)
    • Building stable teams and strong leadership without slowing momentum
    • Moving toward sales-led organizations and using AI as a real service, not just a buzzword for decks
    • Launching and scaling new businesses with $1M+ ARR potential
    • Prioritizing health, family, and delegation without blowing up growth


    They also get candid about why business success is wildly unpredictable, why delegation stops being optional as you scale, and why protecting family time eventually becomes a strategic decision, not just a personal one.


    _____


    Big shoutout to our sponsor who makes this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Subscribe at https://asompod.com


    __


    00:00 Teaser Trailer

    04:08 Reflecting on Last Year's Goals

    05:05 Bryan's Business and Personal Goals

    27:06 John's Business and Personal Goals

    39:46 The Unpredictable Nature of Business Success

    40:49 John's Steady Leadership

    41:18 Amer's Business Goals for the Year

    41:39 Building a Sales-Led Organization

    45:11 Personal Goals and Reflections

    49:16 Goals for 2026

    59:39 Jimmy's Reflections and Future Plans

    01:09:11 Closing Thoughts and Reflections

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

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    1 h et 13 min
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