Hello everybody and Welcome back. I’m your host Justin Williams, and I am the founder of Beacon Growth Consulting

In this week's episode, we’re talking about AI because, well everybody else is. I actually want to share some recent AI experiences I’ve had and more specifically how to harness the power of AI and apply it to your sales efforts.

As a team leader or business owner you’ll have to decide how you’re going to embrace AI since it is likely that your competition already has, so we’ll walk through 4 ways AI is already being used.

Then, we’ll finish with this week’s Truth Challenge where I challenge how AI is being misused or misunderstood in business today.

According to Hubspot, this definition of AI in sales is:

"AI in sales uses artificial intelligence to simplify and optimize sales processes. This is done using software tools that house trainable algorithms that process large datasets. AI tools are designed to help teams save time and sell more efficiently." https://blog.hubspot.com/sales/ai-in-sales

I like this definition, but it's incomplete.

So to start, let's complete the definition and finish with a game plan to correctly and holistically apply AI to our sales efforts.

Full transcripts for each episode can be found here: https://www.beacongrowthconsulting.com/podcast