AI is making creative execution faster and cheaper. So where does that leave agency value?

Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of great ideas.

If execution is becoming easier, the real value may lie in knowing what is worth saying in the first place.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804 Jeff Linder - www.freshbrandinggroup.com. https://www.linkedin.com/in/jeff-linder/

ABOUT THE GUEST

Jeff Linder launched Fresh Branding Group in 2007 after more than 30 years as a copywriter and creative director at leading Madison Avenue agencies including Doyle Dane Bernbach, TBWA and Ogilvy & Mather.

He has created campaigns for brands including VW, Audi, Evian, Wilson Sporting Goods, American Express and Xerox. Today, Fresh Branding Group works with businesses from start-ups to mid-sized companies, with particular success in beverages, wine and spirits, and OTC pharma.

Jeff’s work has won dozens of creative awards throughout his career.

ABOUT THE HOST

About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.