The Local’s Sophie Miskiw sits down with Armina Etminan, education manager at Make Equal, a Stockholm based-company that has reached over 100 million people with its campaigns to help organisations and businesses engage practically with equality.

Armina introduces the concept of norm creativity and explains how it can be used to create more inclusive external communications. Norms, she explains, are limiting and exclude people. By identifying these norms, companies can create new ways to engage with and include people both within and outside of the organisation.

Read more about everything discussed in the podcast by clicking the links below:

• A Woman's Place
• A Woman's Place podcast
• Make Equal
• Norm creativity
• Leklust’s pram-pushing Spiderman

The original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.

A Woman's Place is produced by The Local in partnership with Invest Stockholm.

Hosted on Acast. See acast.com/privacy for more information.

"Recruitment is one of the most important tools to reach diversity within your workplace."

The Local’s Sophie Miskiw is joined by Henrik Fröjmark, Managing Director of Rättviseförmedlingen, a Swedish fundraising foundation focused on promoting equality and diversity. Based in Stockholm, the initiative helps different projects, organisations and media companies to find candidates from underrepresented areas with relevant knowledge and experience.

Henrik discusses the most common mistakes companies make during the recruitment process and what they can do to avoid them. After all, he says, “if you only recruit from half the population you will miss out on a lot of talent."

PODCAST GOES HERE

Read more about everything discussed in the podcast by clicking the links below.

• A Woman's Place
• A Woman's Place podcast
• Rättviseförmedlingen
• Diversity

The original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.

A Woman's Place is produced by The Local in partnership with Invest Stockholm.

Hosted on Acast. See acast.com/privacy for more information.

"How can we in a specific situation make people feel at home, welcome, talk to each other in a more fair way, not stereotyping or excluding?”

The Local's Sophie Miskiw is joined by Pernilla Alexandersson, CEO and founder of Add Gender, a Stockholm-based consultancy service committed to improving equality and diversity in the workplace.

Pernilla discusses the steps companies can take to start measuring how equal their workplaces are as well as the benefits that result from more diverse organisations. She highlights the most common issues companies face of their quest for diversity and how to overcome them and increase inclusivity.

Read more about everything discussed in the podcast by clicking the links below:

• A Woman's Place
• A Woman's Place podcast
• Add Gender
• EQmeter
• Inclusiveness

The original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.

A Woman's Place is produced by The Local in partnership with Invest Stockholm.

Hosted on Acast. See acast.com/privacy for more information.