In this episode, Josh Lowman, founder of Gold Front, shares his unconventional path from aspiring filmmaker to building a category design studio working with companies like Uber, Stripe, and Qualtrics. He opens up about early career struggles, getting fired and starting his first agency, and the fear that held him back from launching his second agency for years.

He breaks down how he transitioned from a generalist creative studio to a focused category strategy firm, and why productizing his work became the foundation for growth. He also dives into the realities of running an agency—from revenue rollercoasters to redefining success—and how his vision for the business evolved over time.

The conversation explores how AI reshaped his thinking, leading him to build a personal brand on LinkedIn and diversify into training products, cohorts, and workshops. Josh shares why personal brand is becoming a defensible moat, how he balances high-ticket client work with scalable education, and why teaching has become a core part of his mission.

Throughout the episode, Josh reflects on entrepreneurship, fear, identity, and finding meaning beyond money—offering a raw look at what it actually takes to build, evolve, and sustain a creative business.

Timestamps:

(00:00) Intro

(01:00) From film dreams to first agency

(04:00) Getting fired → starting a business

(07:00) Fear of failure delaying Gold Front

(10:00) Landing early clients like Stripe & Uber

(14:00) From creative studio → category strategy

(20:00) The agency rollercoaster (wins vs dry spells)

(24:00) Why business goals constantly evolve

(28:00) AI, personal brand, and LinkedIn growth

(32:00) Diversifying revenue beyond services

(36:00) Balancing high-ticket work with education

(39:00) Teaching, purpose, and what’s next

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshlowman/ Check out Gold Front: https://www.linkedin.com/company/gold-front/

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Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠

In this episode, Morgan Ingram, Founder & CEO of AMP Social shares his journey from being the worst-performing SDR on his team to becoming one of the most recognized voices in modern B2B sales. He opens up about the mindset shift that changed everything early in his career, the lessons he learned working with John Barrows, and why going all in on self-development became the foundation of his success.

The conversation dives deep into personal branding, content strategy, and the future of sales in the AI era. Morgan explains why he believes the market has over-indexed on AI, why human development matters more than ever, and how he’s building a new framework centered around three pillars: human growth, sales skills, and AI proficiency. He also reflects on entrepreneurship, fulfillment, consistency, and redefining success beyond revenue and vanity metrics.

Throughout the episode, Morgan shares an honest look at ambition, identity, burnout, and growth. If you are trying to build something meaningful in a rapidly changing world, this is for you.

Timestamps:

(00:00) Intro

(00:47) From worst SDR to sales leader

(04:30) The emotional rollercoaster of entrepreneurship

(06:00) Losing $450K in pipeline overnight

(15:00) Why the production model failed

(21:00) Narrative-led growth & content strategy

(25:00) Scaling too fast and chasing the wrong vision

(32:00) Rediscovering coaching & rebuilding the business

(34:00) Redefining success beyond money

(41:00) The 3 layers of future sales leaders

Follow Morgan on LinkedIn: https://www.linkedin.com/in/morganjingramamp/ Check out AMP Social: https://www.linkedin.com/company/theampsocial/

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Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠

In this episode, Katelyn Bourgoin, founder of UNIGNORABLE, discusses her journey from the restaurant industry to entrepreneurship, focusing on customer research, brand consulting, and building a personal brand. She shares her experience with a failed tech startup and a short-lived barbecue business before transitioning to a content-driven model through her newsletter, Why We Buy. Katelyn explains how the newsletter gained sponsorships and became profitable during a challenging time in her life, including her husband’s injury.

She talks about shifting from consultancy to productized services, using AI to create valuable content, and evolving her business model to help entrepreneurs find their unique brand message. Katelyn also reflects on UNIGNORABLE’s growth, a program designed to help entrepreneurs define their “ownable idea,” and how it evolved after several iterations.

Katelyn reveals the challenges of balancing multiple ventures and raising a family, including burnout, and her goal of creating a scalable, high-impact service business with a partner. She is now focused on building a sustainable business that operates independently of her.

(00:00) Intro

(00:50) Agency roots and scaling frustration

(01:43) VC startup lessons and failures

(02:39) The importance of customer research

(04:16) Why We Buy's rapid growth

(06:21) Family challenges while going all in

(10:46) Transition from sponsors to products

(14:40) Contemplating a business pivot

(16:58) Selling Why We Buy business model

(20:18) UNIGNORABLE's origins with Demand Curve

(22:53) Cancer scare and finding a partner

(25:43) AI commoditizes expertise for entrepreneurs

(30:23) The importance of making it their idea

(37:56) Productizing ownable ideas for entrepreneurs

Follow Katelyn on LinkedIn: https://www.linkedin.com/in/katebour/Check out UNIGNORABLE: https://www.beunignorable.com/

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Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠