Kaylee Edmondson is has spent years in house building leading some of the most legendary demand teams in tech and is now a marketing solopreneur and founder of Demand Loops.

In this episode, Kaylee shares how a cold DM changed her life and allowed her to carve her own route as a solopreneur.

(00:00) - The Cold DM That Changed Everything (01:15) - Kaylee's Uncommon Journey in Tech and Marketing (01:43) - The Transition to Solopreneurship (06:52) - Facing the Layoffs: A Turning Point Towards Solopreneurship (08:41) - How a Coffee Chat Can Change Your Life (10:41) - Learning to Sell the Invisible (30:01) - The Evolution of Demand Loops (33:37) - The Joy of Impactful Work and Balancing Projects (34:19) - Exploring Revenue Streams and Personal Growth (36:14) - The Power of Building an Audience (39:21) - Creating a Legacy Through Demand Loops (39:59) - The Journey of Finding and Coining 'Demand Loops' (51:58) - Reflecting on Growth and Future Aspirations (01:01:56) - Personal Reflections

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Erica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.

In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.

(00:00) - Intro (01:09) - Meet Erica (02:25) - The Power of Words (03:30) - The Art and Science of Content Marketing (04:29) - Exposure to Creativity (17:32) - Building an Audience Before Launching Courses (25:32) - The Reality of Running Courses (28:22) - Rejecting Conventional Wisdom (35:58) - Navigating Multiple Income Streams and Avoiding Burnout (36:37) - The Trade-Offs of Fractional Work (38:55) - Social Media Perceptions vs. Personal Struggles (40:45) - Building in Public (44:48) - The Evolution of Content Creation (45:59) - Partnerships Experience (55:51) - Building Passive Income and Consulting Dreams (57:02) - Personal Challenges and Future Aspirations (59:33) - The Impact of Personal Writing and Audience Engagement (01:04:27) - Reflections on Solopreneurship and the Path Forward

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

John Rougeux is a narrative designer and the founder of Flag & Frontier.

John shares the route he carved from mechanical engineer, to marketer, to category designer, to solopreneur.

(00:00) - Embracing the Entrepreneurial Journey: A Personal Reflection (00:55) - Discovering The Route (01:10) - Networking and Learning in Business (03:00) - The Solopreneur's Mindset (07:48) - Finding Your Motivation and Defining Success (11:48) - The Process of Becoming a Full-Time Consultant (14:04) - The Turning Point (20:35) - Navigating the Challenges (23:22) - Overcoming Doubts (25:55) - Embracing Failure (27:21) - Overcoming Negative Thoughts (28:06) - The Birth of Narrative Design (33:27) - Navigating Challenges (37:16) - Evolving Business Messaging and the Importance of Feedback (43:05) - The Journey to Narrative Design and Its Impact (50:21) - Looking Forward Aspirations

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠