Renee Frojo is a creator and independent content marketing strategist who helps founder-led businesses build brands that connect with people through content.

In this episode, Renee talks through the route she’s carved from journalist to creator and shares the challenges, risks, and rewards she's experienced as a long time solopreneur.

(00:00) - Finding Confidence in Past Successes (01:20) - From Journalism to Content Marketing (03:00) - The Art of Authentic Writing (04:03) - Exploring Influences and Authenticity in Writing (10:14) - From Food Blogs to Content Strategy (18:48) - Reinvention and Learning (23:56) - Exploring the Value of Building in Public (24:40) - Publishing a Newsletter (25:43) - Crafting a Good Reputation (27:19) - Focusing on Passion Projects (27:47) - Leveraging Networks and Referrals for Growth (30:04) - Transitioning from Client Work to Passion Projects (31:22) - Change and the Power of Asking For What You Want (37:25) - Financial Security and Pursuing Passions (40:51) - Building a Cohort and Future Plans

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Dan Sanchez is a marketing and audience growth consultant and the host of the AI driven marketer podcast.

In this episode, Dan shares he used early buyer feedback to iterate on his offer and establish his footing as a solopreneur.

(00:00) - The Leap (01:35) - From Sweetfish to Solo (04:19) - The Challenges of Remote Management and Cultural Fit (06:41) - A Vision for Content Marketing (08:51) - High Hopes and Hard Realities (13:12) - The Decision to Go It Alone (19:43) - The Early Days of Going Solo (23:29) - Pivoting Strategies and Finding Success (24:00) - The Turning Point: Landing a Key Client (24:52) - Keeping Faith and Professional Growth (25:30) - Perfecting the Offer (26:38) - Audience Growth Challenges and Pivots (28:26) - AI and Launching a New Direction (32:23) - Building a Tech Company (44:04) - Future Aspirations

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Kaylee Edmondson has spent years as an in-house marketer and leading some of the most legendary demand teams in tech. Now, she is a marketing solopreneur and the founder of Demand Loops.

In this episode, Kaylee shares how a cold DM changed her life and allowed her to carve her own route as a solopreneur.

(00:00) - The Cold DM That Changed Everything (01:15) - Kaylee's Uncommon Journey in Tech and Marketing (01:43) - The Transition to Solopreneurship (06:52) - Facing the Layoffs: A Turning Point Towards Solopreneurship (08:41) - How a Coffee Chat Can Change Your Life (10:41) - Learning to Sell the Invisible (30:01) - The Evolution of Demand Loops (33:37) - The Joy of Impactful Work and Balancing Projects (34:19) - Exploring Revenue Streams and Personal Growth (36:14) - The Power of Building an Audience (39:21) - Creating a Legacy Through Demand Loops (39:59) - The Journey of Finding and Coining 'Demand Loops' (51:58) - Reflecting on Growth and Future Aspirations (01:01:56) - Personal Reflections

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Learn more about Demand Loops

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Erica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.

In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.

(00:00) - Intro (01:09) - Meet Erica (02:25) - The Power of Words (03:30) - The Art and Science of Content Marketing (04:29) - Exposure to Creativity (17:32) - Building an Audience Before Launching Courses (25:32) - The Reality of Running Courses (28:22) - Rejecting Conventional Wisdom (35:58) - Navigating Multiple Income Streams and Avoiding Burnout (36:37) - The Trade-Offs of Fractional Work (38:55) - Social Media Perceptions vs. Personal Struggles (40:45) - Building in Public (44:48) - The Evolution of Content Creation (45:59) - Partnerships Experience (55:51) - Building Passive Income and Consulting Dreams (57:02) - Personal Challenges and Future Aspirations (59:33) - The Impact of Personal Writing and Audience Engagement (01:04:27) - Reflections on Solopreneurship and the Path Forward

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

John Rougeux is a narrative designer and the founder of Flag & Frontier.

John shares the route he carved from mechanical engineer, to marketer, to category designer, to solopreneur.

(00:00) - Embracing the Entrepreneurial Journey: A Personal Reflection (00:55) - Discovering The Route (01:10) - Networking and Learning in Business (03:00) - The Solopreneur's Mindset (07:48) - Finding Your Motivation and Defining Success (11:48) - The Process of Becoming a Full-Time Consultant (14:04) - The Turning Point (20:35) - Navigating the Challenges (23:22) - Overcoming Doubts (25:55) - Embracing Failure (27:21) - Overcoming Negative Thoughts (28:06) - The Birth of Narrative Design (33:27) - Navigating Challenges (37:16) - Evolving Business Messaging and the Importance of Feedback (43:05) - The Journey to Narrative Design and Its Impact (50:21) - Looking Forward Aspirations

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Mike O'Neill is an elite-level executive coach, leadership trainer, and podcaster.

We explore Mike's transition from a corporate HR leader supporting thousands of employees to becoming a solopreneur. He shares the challenges and rewards of Solopreneurship, the lessons learned from mentors, and how building meaningful, long-term relationships has been key to success.

(00:00) - Success Through Problem Solving and Trus (01:24) - Reconnecting and Reflecting (04:28) - Uncertainty and Opportunity (09:10) - Building a Business with Heart (19:37) - Finding Purpose and Impact (24:57) - Navigating Requests and Self-Awareness (25:59) - From Consulting to Coaching (26:33) - Transforming Awareness into Action (28:51) - Setting Expectations (32:26) - The Role of Mentors and the Impact of Long-Term Relationships (43:53) - Navigating Business Identity (48:26) - Looking Forward

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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Andrew Capland is the founder of Delivering Value, a coaching and advisory firm for growth teams.

Andrew shares the route he carved that took him from high-growth companies like HubSpot and Wistia to becoming a Solopreneur and one of the most legendary names in SaaS.

(00:00) - From Casual Advice to First Client to Coaching Career (00:41) - The Power of Right Timing (01:58) - The Impact of Working in Fast-Growing Companies on Personal Growth (07:43) - The Transition from Employee to Solopreneur (12:33) - The Turning Point (17:06) - Navigating the Early Stages of Solo Entrepreneurship (24:47) - The Evolution of a Coaching Business: From Dancing in the Moment to Structured Success (35:54) - Overcoming Limiting Beliefs and Embracing the 'Why Not Me?' Mindset (40:22) - The Power of Compassion in Leadership (41:59) - The Essential Role of Authenticity and Compassion (43:48) - Missionary vs. Mercenary Mindsets (45:52) - Navigating the Ups and Downs of Solopreneurship (54:07) - Creating Space for Breakthroughs (01:04:05) - The Importance of Connection and Vulnerability (01:10:26) - Building Towards a Future Without Compromising Values (01:15:24) - Reflecting on the Journey and Sharing the Realities

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Listen to Andrew's podcast, "Delivering Value"

Check out Andrew's coaching and advising for growth teams.

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A free crash course on how to turn what you do best into a repeatable, sellable, scalable offer. - The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create