Winning the Moments That Matter
A Sales Engineer's Playbook for Mastering Every Stage of the Deal
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Winning the Moments That Matter
Acheter pour 13,42 €
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Lu par :
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Johnathan Welsh
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De :
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Papa Nguer
À propos de ce contenu audio
Somewhere right now, an executive is sitting in a conference room, checking the time, waiting for someone to get to the point. The sales engineer on the other side of the table has the right product, the right features, and the right architecture. What they don't have is the ability to make any of it matter.
Winning the Moments That Matter tells twelve stories drawn from more than 25 years of enterprise technology sales. Each one captures a pivotal moment where the deal was won or lost based on how the sales engineer communicated, not what they demonstrated.
Through characters like Marcus, the veteran SE humbled by a junior colleague in front of a Fortune 500 CTO, and Elena, who saved a $5 million account with a single fifteen-minute phone call, the book brings to life seven principles that separate technical presenters from trusted advisors.
This is not a book about methodology or sales frameworks. It is a field guide for anyone who has ever stood in front of a customer and realized that what they prepared is not what the room needs. Each chapter pairs a real-world narrative with actionable tactical advice you can apply on your next call.If you sell complex technology for a living, this book was written for you.
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