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Unlocking Unicorn Secrets

Behind the Scenes of India's Billion-Dollar Start-ups

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 In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns. Développement commercial et entrepreneuriat Management et direction Prévision et planification stratégique Réussite personnelle
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