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    Description

    Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.

    The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

    In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want.

    In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Listen to The Startup Way and discover how to embrace change, survive and thrive.

    PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

    ©2017 Eric Ries (P)2017 Penguin AudioBooks

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    • Global
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    • Klangi
    • 01/07/2018

    Lean Startup for corporates and older startups

    I love Eric giving the voice for this audio book and telling his story since publishing "The Lean Startup" in 2011. He met lots of corporate managers and startups who were trying to adopt the lean startup principles to their environments. Although much more specific and detailed than The Lean Startup, Eric still leaves much room for personal anecdotes and stories from business ventures. I was not expecting major new ideas, and as an experienced reader in the field of entrepreneurship I did not get them, but this audio book certainly motivates me to go deeper into certain aspects of corporate entrepreneurship - or as Eric calls it simply entrepreneurship.

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