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The New Portable M.B.A.

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Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more. It's for business people who want to improve their understanding of the workings of the business world, managers who want to sharpen their decision-making skills, young men and women just entering the business world, business students, and above all, anyone who wants to stay on top in today's constantly changing world of business.©1994 John Wiley and Sons, Inc. (P)1995 by Dove Audio, Inc. Direction Développement commercial et entrepreneuriat Management Management et direction

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"Should not only be read cover to cover, but should command a place at the desk of every business professional." (Entrepreneur)

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