The Levity Effect
Why It Pays to Lighten Up
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The Levity Effect
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Lu par :
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Scott Christopher
The benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations.New York Timesbestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject—studies that cut against the grain of traditional business thinking—including compelling data from the Great Place to Work® Institute's one-million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."
The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business.
©2008 Adrian Gostick and Scott Christopher Claflin (P)2008 Blackstone Audio, Inc.Commentaires
“Why every company needs a fun strategy.”
(Economist (London))“What may be the most valuable business book of the year…The Levity Effect can change the way you look at corporate culture.”
(Joe Calloway, author of Work Like You’re Showing Off!)“Gostick and Christopher entertain us with humorous anecdotes and educate us with research, evidence, real-life examples, and practical applications.”
(Jim Kouzes, coauthor of The Leadership Challenge)“The message of The Levity Effect is much needed. The skills for using levity appropriately, and the benefits of doing so, are clearly explained in this enjoyable book.”
(Mark Sanborn, author of The Fred Factor)“Wow! The funniest, most original business book in ages. With persuasive research and case studies from the least likely businesses.”
(Chester Elton, coauthor of The Invisible Employee)“Enjoyable…Scott Christopher’s youthful voice provides more than enough reason to listen…He’s a clear and appealing salesperson who is funny without working too hard at it and a true believer in what he and his writing partner preach.”
(AudioFile)