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    Description

    The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

    When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

    The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

    ©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp

    Commentaires

    "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

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    Ce que les auditeurs disent de The Irresistible Offer

    Notations
    Global
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    Interprétation
    • 4.5 out of 5 stars
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    Histoire
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      2 out of 5 stars
    Image de profile pour S.W.
    • S.W.
    • 05/07/2008

    Not Concise, Needs to be abridged

    While the first part of this audio book concentrated on the components of the "Irresistible Offer," the remainder of the book was mostly about marketing in general. I was expecting the author to cover the "irresistible offer" more indepth. Instead, the author covered it very broadly and added a lot of general marketing tips that you can get from any other marketing book. He repeats the phrase "irresistible offer" several times without providing new information on how to strengthen our knowledge, properly formulate, construct, and apply an "irresistible offer" to our own businesses.

    The narrator's voice gets pretty drone after a while and his message was difficult to follow because I found myself distracted by the way he was delivering his message. The overall message of this book is OK, but I would advise buying the actual book, skipping right to the meat of the subject, and avoiding the filler parts.

    9 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Brian Hennessey
    • Brian Hennessey
    • 15/08/2018

    Great info for anyone involved with marketing!

    Read and heard many books on marketing. Mark does a great job in laying out what you need to do to accomplish conveying your irresistible offer to others. Well worth the listen.

    2 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
    Image de profile pour Marian Hanganu
    • Marian Hanganu
    • 16/11/2006

    One great ideea

    The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.

    15 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
    Image de profile pour J. D. Mosley-Matchett
    • J. D. Mosley-Matchett
    • 17/01/2008

    Adolescent and irritating

    Talk about sexual obsession. The author's non-stop gotta-get-laid commentaries rapidly overshadowed the message he was trying to deliver. Save your money. There are other authors who have more to offer without resorting to the use of offending language.

    10 personnes ont trouvé cela utile

    • Global
      1 out of 5 stars
    • Interprétation
      1 out of 5 stars
    • Histoire
      1 out of 5 stars
    Image de profile pour Kael
    • Kael
    • 15/10/2016

    get to the point

    struggled to finish this book. full of filler text. did not enjoy this book at all.

    3 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
    • Interprétation
      2 out of 5 stars
    • Histoire
      2 out of 5 stars
    Image de profile pour Don The Idea Guy
    • Don The Idea Guy
    • 05/02/2015

    Mediocre Marketing

    Nothing new here. Read by the author (which I always prefer) but the quality of audio editing (background noises, pages turning, odd sounds) deteriorates the longer you go into the book. It's "bad" there are just so many better options for marketing insights.

    1 personne a trouvé cela utile

    • Global
      1 out of 5 stars
    Image de profile pour s
    • s
    • 08/09/2009

    The Irresistible Offer

    This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Amazon Customer
    • Amazon Customer
    • 03/03/2017

    Clear, concise, good examples!

    A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.

    2 personnes ont trouvé cela utile

    • Global
      1 out of 5 stars
    Image de profile pour Klaus-M Schremser
    • Klaus-M Schremser
    • 08/09/2009

    maybe for beginners

    but if you are in business for some time then there is nothing new in this audiobook

    2 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour Rhonda Jenkins Clark
    • Rhonda Jenkins Clark
    • 08/04/2019

    A True Leader in Business

    i have followed Mark for years and use his advice. This book is very practical and easy to follow. I like that he narrates the book in a conversational manner. I will continue to use the 3 seconds or less in my projects