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The Invisible Touch

The Four Keys to Modern Marketing
Lu par : George Wilson
Durée : 5 h et 39 min
Catégories : Anglais - Business
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Description

Business Week and New York Times best-selling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

©2000 Harry Beckwith (P)2001 Recorded Books
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the invisible touch feedback

A lot. of common sense that we need to be reminded about
Great advice for the service business (my business)