The Illuminated Brand
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The Illuminated Brand
Acheter pour 11,99 €
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Lu par :
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Spider Graham
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De :
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David Corbin
In unprecedented times, your brand needs unprecedented protection!
The Illuminated Brand masterfully combines the concepts in David Corbin’s best-selling books, Illuminate and Wall Street Journal best seller Brandslaughter. This business parable returns to Reliance Hospital, where a pandemic introduces challenges that threaten the hospital’s brand.
Follow along as an audit of brand integrity exposes issues beyond the company’s control and reveals how facing, following, and fixing them prevents involuntary brandslaughter.
Every person in your organization has the power to weaken or strengthen your brand…this compelling story reveals how you can keep your brand off life support and help it thrive!
©2021 David M. Corbin (P)2023 David M. Corbin
