The Emotional Experience
The Feeling Economy, and Why Brands That Emotionally Connect Win
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Lu par :
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Clarence Carter Boucher
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De :
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Jesse Dyer
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In a marketplace crowded with options and driven by rapid innovation, one competitive edge remains timeless: the power of human emotion. The Emotional Experience: The Feeling Economy, and Why Brands That Emotionally Connect Win, explores how leading organizations harness the science of emotion to shape unforgettable experiences, build deeper relationships, and earn lasting loyalty. Drawing on insights from psychology, neuroscience, and real-world business strategy, this book reveals why emotional intelligence (EQ) is no longer optional—it's essential. From hospitality to tech, retail to healthcare, this book examines how brands like Fairmont, Zappos, Disney, and Salesforce embed emotional intelligence into their cultures and customer touchpoints.
©2025 Jesse Dyer (P)2025 Jesse Dyer
