Discover the secret to getting your way - no matter the situation - and still be the good guy/gal.

Does the mere thought of negotiating make you cringe?

Are you afraid that negotiating will make you seem greedy, aggressive, or demanding?

Are you sick of being too shy or too scared to ask for what you want and deserve?

If you’re like most people, you probably don’t like the idea of negotiation. It may bring up images of heated arguments or underhanded schemes. But by not taking this step, you’re missing out on better deals, better opportunities, and better outcomes for yourself and the people you care about. Negotiation is simply a focused discussion that aims to bridge differences and find a mutually beneficial outcome. And unlike what you see in the movies, negotiating doesn’t have to be an all-out war. You don’t have to be confrontational or combative - you just need to know what you’re doing.

With years of experience as a real estate agent and countless successful negotiations under his belt, author Jeff "Vegas" Howard knows negotiation. And with his proven methods, practical advice, and honest insights, you can too. In The Book on Everyday Negotiating, you will discover:

• How to become a skilled negotiator starting with three simple techniques you can easily follow, even if you’re the most nonconfrontational person ever
• The only goal you should aim for in each and every negotiation
• The uncomfortable but powerful counter tactic that will give you an unfair advantage over your opponent
• The "Ten Commandments" of negotiating that will help you build rapport with your counterpart and ensure a smoother discussion
• Why you should never use this negotiation strategy - unless you’re dealing with young children
• Your biggest weapon in any negotiation that gives you an arsenal of ready responses for any argument
• Thirty-one clever negotiating maneuvers you can apply to any situation, whether personal or business
• And much more