Prix : 17,26 €

Détails de l'abonnement : Détails de l'abonnement :
  • Gratuit pendant 30 jours, avec un titre au choix offert.
  • 9,95 € par mois pour le livre audio de votre choix, quel que soit le prix.
  • Vous n'aimez pas un titre ? Échangez-le.
  • Résiliez à tout moment, vos livres audio vous appartiennent.
ou
Dans le panier

Description

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes listeners behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the listener through the IDEO problem-solving method:

  • Carefully observing the behavior or "anthropology" of the people who will be using a product or service
  • Brainstorming with high-energy sessions focused on tangible results
  • Quickly prototyping ideas and designs at every step of the way
  • Cross-pollinating to find solutions from other fields
  • Taking risks, and failing your way to success
  • Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

©2001 Thomas Kelley and Jonathan Littman (P)2015 Brilliance Audio, all rights reserved.

Ce que les membres d'Audible en pensent

Notations

Global

  • 4 out of 5 stars
  • 5 étoiles
    0
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Performance

  • 3 out of 5 stars
  • 5 étoiles
    0
  • 4 étoiles
    0
  • 3 étoiles
    1
  • 2 étoiles
    0
  • 1 étoile
    0

Histoire

  • 4 out of 5 stars
  • 5 étoiles
    0
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
  • EPR review
  • 05/01/2017

This is an old book!

Don't let the release date of 2016 fool you into thinking this is a new book. It was written in 2001. Listening to this book makes you feel like you jumped in a time capsule before the age of smart phones. Overall good concepts to apply but technology is way out of date.

8 sur 8 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Ricardo
  • 10/11/2016

Thoughts on Innovation

Great insight into the art of the science of innovation. Building an innovation team and strategies are presented

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Anonymous User
  • 29/05/2018

Pen and paper/ Bookmark like crazy

JAM PACKED WITH JEMS!!! Personally, the 2nd half of this book was where the power was! Most of my notes came from these insights and teachings!!! I plan to listen again, as you probably will too :)

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • KALVIN TUEL
  • 05/06/2018

I loved this book.

Such great information. Great ideas about how to be a better knowledge worker and idea matter.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Bryan
  • 11/04/2018

Great story but not a ‘process map’ for innovation

Like a lot of other innovation books this one glosses over the critical steps in market analysis, strategy, and product development. Such as, how do you know if you should take a disruptive approach to an over-served market or just do a redesign with marginal feature updates? It does provide some great tips for how to run an incredibly fun, innovative, and high performing design firm and the tips on brainstorming were worth the price of this book alone.

  • Global
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Hollie Golightly
  • 26/03/2018

The whole thing reads like an IDEO infomercial.

If this book were a movie would you go see it?

no

Any additional comments?

I've attempted to get through this book several times to tick it off the dschool list. its old. its obvious. its overly-energetic without depth.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • German Flores
  • 19/01/2018

Great introduction to the subject

Excellent book, great introduction to the subject. I like how human creativity are viewed as the core of a business!

  • Global
    4 out of 5 stars
  • Amazon Customer
  • 03/11/2017

great

interesantes casos de estudio.. lo recomiendo como acompañante de un libro introductorio y otro de técnicas

  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Sean Wagstaff
  • 03/11/2017

Dated, yet timeless.

This is such an important book..It's a milestone in our understanding of the discipline of design. While many of the examples seem arcane and nostalgic in 2017, the remarkable prescience these designers exhibited in fortelling the future of everyday things shows just how powerful is IDEO's invention of design thinking. Truly great design leads to seemingly inevitable innovation.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Meridian School
  • 01/09/2017

Awesome!

This was well done in writing and reading of this book. I really enjoyed it from start to finish.

Trier par :
  • Global
    5 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Auer Alexander
  • 31/01/2018

Very uncomfortable voice, you will regret buying.

The voice makes the audiobook horrible. I absolutely regret buying this audio book. I cannot listen to his voice. Everybody who is thinking of buying, don‘t do it!

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Navid E.
  • 03/12/2017

Interesting

Interesting book from an inspiring author and his experience. Just the speaker read to constant.