FROM THE FOUNDER THAT SOLD 500 MILLION EAR PLUGS THROUGH THE NATIONS BIGGEST RETAILERS COMES A BOOK THAT EVERY ASPIRING CONSUMER PACKAGED GOODS FOUNDER MUST LISTEN TI.

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise. When finished, you'll be able to prudently determine if your product idea makes sense to invest your time and money in (GO!) or pass on completely (STOP!).

ABOUT DOUG PICK

With just $15,000 in savings and no CPG experience, Doug Pick founded the HEAROS ear plug brand. Over the course of 26 years, Doug served as the company's driving force forging relationships with most major food, drug, mass and online retailers to build a loyal global distribution network and sell over 500 million ear plugs. Other career highlights include creating two nationally leading ear plug brands, building a state of the art manufacturing, assembly and logistics facility in Mexico, being recognized as a pioneering CPG leader by the national media and successfully exiting his company to a multi-billion-dollar private equity group.