We humans crave security. Yet, continual change and adaptation are the lifeblood of a company. Keeping an organization competitive and relevant means regular change, thus shattering the sense of security people have with their jobs and their livelihoods. It’s no wonder people resist change.

No matter a global corporation or small business, change is often "done" to a voiceless workforce. Management wields the power of disruption and often does so without engaging those to-be-impacted with an opportunity to help design the change. Though most will claim there is no other way, utilizing such an approach highlights a real blindspot for managers. Including employees in the process has been proven to have a direct link to ensuring successful change implementation. Simply, managers and change management practitioners must re-think how they implement change initiatives for their organizations.

Matt Watson, PhD developed Nudge Change Management to pair best practices of modern-day change approaches with Thaler and Sunstein’s Nudge Theory. Watson’s model empowers employees using data, transparency, and motivation to make decisions to help move their organizations forward. Guided by an illustrative case study, listeners of Nudge Change Management are able to apply this new change approach in their organizations, and gain a deeper understanding of the fundamentals and nuances of creating a change team to designing and implementing the necessary change in their enterprise.