Maverick Marketer
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Maverick Marketer
Acheter pour 21,99 €
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Lu par :
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Barry Abrams
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De :
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Bob Johnstone
Maverick Marketer is the story of National Sailing Hall of Fame marketing guru, Bob Johnstone, who built the leading performance brands of J/Boats in sailboats and MJM Yachts in powerboats.
©2023 Bob Johnstone (P)2023 Bob JohnstoneCommentaires
“A rollicking tale of a life well-lived. Anyone who loves sailing or is interested in building a new business brand will find Bob Johnstone’s memoir fascinating and inspiring.” (Robert Simons, Baker Foundation Professor, Harvard Business School)
“Bob Johnstone’s book is complete and compelling, a [pause-resister], with uplifting, fascinating stories.” (Gary Jobson, National Sailing Hall of Fame)
"What a wonderful book, combining the personal with the professional. It’s both a history of competitive sailing and an inspirational guide to how following a passion can lead to major breakthroughs in a sport, a pastime and life.” (Nathaniel Philbrick, author of Mayflower and In the Heart of the Sea)