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    AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject. 

    The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management. 

    The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers. 

    In this course, we'll cover the following topics: 

    • Looking at your own company and its products
    • Finding and defining your potential market
    • Finding your potential customers
    • Crafting your marketing message and buyer behavior
    • How you appear to your potential market
    • Positioning your company and products in your chosen market
    • Push and pull marketing strategies and plans
    • Measuring your marketing activities 

    AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. 

    A PDF follow-along manual is also included!

    PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

    ©2018 AudioLearn (P)2018 AudioLearn

    Ce que les auditeurs disent de Marketing Management - Business School Crash Course


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    • Global
      5 out of 5 stars
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    • Anonymous User
    • 13/05/2018

    Excellent introduction to graduate marketing

    Easy to follow and up to date material. Useful Q&A section after each chapter with a comprehensive test at the end.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Tessa Dorning
    • Tessa Dorning
    • 06/06/2019


    I am doing a degree and working full time. I spend a lot of time in the car for work which is wasted so this was a great tool for preparation for my Marketing Management exam as I was able to learn while driving.