LeBron, Inc.
The Making of a Billion-Dollar Athlete
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LeBron, Inc.
Lu par :
Chris Abell
Acheter pour 15,48 €
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Lu par :
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Chris Abell
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De :
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Brian Windhorst
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.
LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.©2019 Brian Windhorst
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Commentaires
Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars . . . A fascinating look inside the prototype for the new corporate athlete
This is a shoo-in for business-minded sports fans
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