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Know What You're For

A Growth Strategy for Work, an Even Better Strategy for Life
Lu par : Jeff Henderson
Durée : 5 h et 45 min

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Description

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're For will help you - and your organization - thrive. 

It's what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're For equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

  • Work for your current and future customers with a new, effective method
  • Be for your team and help your people reach full potential
  • Create a ripple impact by being for your community
  • Live and work your best by caring for yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're for. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Jeff Henderson (P)2019 Zondervan

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  • Global
    5 out of 5 stars
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  • noe
  • 20/02/2020

Simple strategy with life changing results.

So I will say that this is the first review that I write on a book. We received this book hard copy for a leadership program that I am in. I decided to get it via audible since i love to listen to books. This book started out as a group assignment but for me turned into a shift into a way of thinking. The book is simple in theory but the thoughts and the way Jeff challenges his readers to truly have insight on self, organizations and how to see things through a different lens. Jeff Henderson doesn't just write this book for the sake of writing, he truly believes it and more importantly lives it. I have included a quick message that I sent to Jeff. (when you read this book you will understand)

"Hello Mr. Henderson my name is Noe Prado from California. I just finished reading your book "know what your FOR". It was Truly an inspiring book! Such a simple yet complex statement but you made it easy to understand and digest. So on to my point. My biggest takeaway from your book was the seven ways to improve your inc. the idea to think big. I remember we didn’t have enough money to go to a concert as a family so I was able to scrounge up enough to send my son and my niece. I wanted to send the artist a personal letter/message to send my son a shout out during the concert. It would have been a small gesture that would have forever stayed with my son. However I regret to say I did not send the message. I let the negative thoughts of “he will never respond” get the best of me. After reading this section I was blown away with the thing big idea. This will forever stay with me. And this is my first attempt at thinking big. I hope this message finds you well and apologize for the length of it. "
SO true to his word and book, there was a response within a couple of minutes!!

I would highly recommend this book to anyone who is looking to gain more personal potential as a leader, supervisor, parent and overall to have a different perspective on how to grow a business and clientele. Thank you Mr. Jeff Henderson I know what you are FOR and you have helped me on my Path to do the same!

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  • Stephen Wolfe
  • 01/02/2020

Wow!

I loved this book! So much great insight on the importance of knowing what you are for and how to make a positive impact on peoples lives daily! Highly highly recommend this book!!!

  • Global
    5 out of 5 stars
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  • Hector
  • 08/01/2020

Game Changer! A must read for leaders

Tho book will be immediately helpful to any leader, supervisor, pastor and so on. In fact an individual trying to find clear direction or a personal mission for life will greatly benefit. It’s one of those you should read over and over again in order to stay focused on what matters.

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  • James Roth
  • 20/11/2019

Game Changer

Know What You’re For should be required reading for every marketing major at every university worldwide.

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    5 out of 5 stars
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  • Scott K. Blount
  • 15/10/2019

What An Encoring Challenge

Jeff Henderson does a fantastic job of both encouraging AND challenging all of us who lead organizations. "A vision rarely repeated is quickly forgotten!" - GOLD! The social media section alone is worth the cost of this book. This is a "must read" and a "must implement" book for us all.

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  • J. Alicea
  • 12/10/2019

You will learn and you will get inspired!

I love the For strategy/ concept of Jeff. This changes everything... you will have the chance to see and apply/ change many of your ways on ministry, business and life in general. I love it! This is one of the best books I have read this year. Thank you Jeff!

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  • Phil
  • 07/10/2019

Must read for business and nonprofit leaders

Jeff nails it with this book. Not only is it insightful, but super practical. Any business or nonprofit leader can start implementing these ideas today. The great thing is Jeff doesn’t just talk about unproven ideas, he’s seen them play out and produce results in the organization he leads.