Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
3 mois pour 0,99 €/mois
Hacking the Human Mind
Acheter pour 16,64 €
-
Lu par :
-
Matt Reeves
À propos de ce contenu audio
'A book for the ages.' —Rory Sutherland, Author, Alchemy
How did the world's best brands get so big?
They had more than great products — they hacked the human mind.
This book reveals their secrets.
Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !