Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Hacking the Human Mind
Précommander pour 16,64 €
Aucun moyen de paiement n'est renseigné par défaut.
Désolés ! Le mode de paiement sélectionné n'est pas autorisé pour cette vente.
-
Lu par :
À propos de cette écoute
BEHAVIORAL SCIENCE LESSONS FROM THE BEST
All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?
Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base.
Spot the behavioral biases, and you can understand why a tactic works.
Get a Behavioral Superboost
Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?
In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !