The LinkedIn business platform continues to be an integral part of any business strategy. It is becoming more and more important not only to build a great inner circle but to move beyond and to build large diverse networks. In his book, Jess Tiffany explains that at the end of the day building strong relationships is what matters. Continuing on he points out that we do not have to choose between quality LinkedIn connections and the quantity of your LinkedIn connections. We can choose both! 

Think of LinkedIn as your social funnel, you build your solid core of friends, and then reach out beyond that sphere directly to your ideal customers, just like you would target them with a Facebook or Google Adwords campaign. Use LinkedIn to search and find people that have joint venture, or affiliate possibilities for you or your company. Connect strategically with people at companies that you may need their services over the next 10 years. Reach out to people with LinkedIn messenger and find people you would want to mentor you and people you think you could possibly mentor in the future. Make connections with the quality of people you would like to hire as your company grows. 

People will often say things like why would you want to connect on LinkedIn and grow a network with all these people; you cannot build quality relationships with them anyway. Which is likely true.... However, first, how would you know, have you tried? Secondly, you are going to spend thousands of dollars on trying to get customers to buy using advertisements. Guess what, they are not your friends and you are not going to be able to build a relationship with them. So why not intentionally target connections on LinkedIn and build a large network that will continually see your name pop up on their social feeds. Build trust and a relationship as a company so in twomonths or six years when that person is finally ready to buy, you or your company is top of mind. By building a network of quality prospects, partners, and future employees via LinkedIn you are grooming and building the future of your business today. Buy your copy today and learn some tricks, tips, and hacks to grow a stronger, larger LinkedIn network. (Concepts from this LinkedIn-specific book can be applied to other non LinkedIn social media platforms as well.) 

* We recommend always following LinkedIn terms of service.

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