Digital Delight: Second Edition
Planning, Measuring, and Optimizing Great Digital Customer and Employee Experiences
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Digital Delight: Second Edition
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Lu par :
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Kenneth Montgomery
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De :
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Greg Kihlström
We are living in the age of experience. With the proliferation of tools that allow better and more holistic design of customer experience and employee experience, comes an increased ability to measure, analyze, and optimize. This new age of increased integration means that successful CX and EX involves many teams and departments within an organization to become successful.
Best-selling author and advisor Greg Kihlström shares thoughts based on his work with Fortune 500 companies and countless conversations with leading experts on his podcast, The Agile Brand with Greg Kihlström.
In this expanded second edition, Digital Delight is explored in terms of both customer and employee experience, and both leaders and aspiring leaders can gain inspiration and ideas as they plan and implement important changes in their own organizations.
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