Learn to excel under pressure.

Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the diamond rule, over 150 case studies, and the science-backed framework of market force, the audiobook provides perspective and tools for winning in sales and client management.

The book consists of three main sections:

The first section outlines the why. Here, we explore our metaphor of the "diamond goldfish". We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (control, influence, power, and authority).

The second section explains the what. Here, we share the process of leveraging the diamond rule. We'll discover how to M.I.N.E. for diamonds with a four-step process of mind-set, identify, neutralize, and empathize.

The third section showcases the how. We explore each stage of the sales process using market force principles. First, we'll examine the big picture. Then, we'll look, in turn, at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the diamond rule matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles.

Praise for Diamond Goldfish:

"In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." (Anthony Iannarino, best-selling author of The Only Sales Guide You'll Ever Need, Eat Their Lunch, and The Lost Art of Closing)