Corporate Storytelling
Tell Them Your Story
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Corporate Storytelling
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Lu par :
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Joyce Moseley
À propos de cette écoute
Corporate storytelling is about winning. It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably and it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every communication they produce and action they take. What are stories? Why are they so powerful and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations? This audiobook explores storytelling for business managers and consultants who present in the boardroom.
©2014 Ade Asefeso, MCIPS MBA (P)2014 Ade Asefeso, MCIPS MBA
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