Clubology
The Science and Strategy of Being in the People Business
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Clubology
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Zachary Locklear
As award-winning club consultants working with clubs and communities across the country, we noticed themes and patterns of excellence and struggles. One of the common denominators was a lack of understanding about human behavior. The industry focuses on the what, but misses the opportunity to explain the why or how.
Clubology offers real-world stories from a diverse sampling of club industry professionals—those in the people business—and analyzes each situation through the lenses of psychology and human behavior. Why did some tactics work? Which strategies could be improved? This collection of stories, our insights, and proven science weave together to teach best practices and learn from others’ experience and knowledge.
©2023 Laura Leszczynski and Ryan Doerr (P)2023 Laura Leszczynski and Ryan DoerrCommentaires
"Our Founder, Walt Disney, always emphatically believed, 'You can design, create, and build the most wonderful places in the world....but it takes PEOPLE to make those dreams reality.' Clubology is an important reinforcement of that belief." (Tom Elrod, president of marketing for Walt Disney Parks and Resorts Worldwide)
"Using these tools of psychology and human behavior introduced in Clubology can offer relevancy and insight to assist in your daily efforts. It’s a great tool to help build community, get the most out of your team, and run offense on giving your members an even better club experience." (Robert Richman, key-note speaker, author of The Culture Blueprint, former culture strategist, Zappos)
