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Citizen Coke

The Making of Coca-Cola Capitalism
Lu par : William Hughes
Durée : 11 h et 22 min
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Description

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.

Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.

But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

©2014, 2015 Bartow J. Elmore (P)2014 Blackstone Audio, Inc.

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Image de profile pour Nicole Broome
  • Nicole Broome
  • 16/08/2015

This book is fascinating and important

If you enjoy educational texts and critics of capitalism, this book is for you! It's information dense but in a great way

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  • Global
    4 out of 5 stars
Image de profile pour Chris Rafa
  • Chris Rafa
  • 14/04/2015

Enjoyed this fascinating story on Coca Cola!

I especially like how this book divided its chapters based on the ingredients making up coca cola products. Overall very insightful!

1 sur 1 personne(s) ont trouvé cet avis utile.