Highly Recommend

This book is fascinating. If you want to understand large corporations and how they interact with government, the public, and world economies, you would find this an interesting read. I never imagined how far reaching the tentacles of such a corporation could be. Various factors that came together to make Coca-Cola the success it is today are explained. The author did much research to put this together. This book includes great background of world economies and government reactions through the past century. The narrator did a great job with the text. The chapters of the first half of the book are sorted by Coke's key ingredients and covers the company's history from 1886 through 1950. The chapters of the second half of the book are cataloged by the impacts of the corporation and covers the company's history from 1950 through today. I found the first half of the book more engaging than the second half, but it was all engrossing and I recommend this book.

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5 personnes ont trouvé cela utile

Lopsided view.

This book contains a lot of interesting facts, is well read. However to blame Coke for an obesity crisis is stretching the line a bit thin. Anyone who has spent time outside the US will notice that everything we eat here from bread, pasta sauces donuts is way sweeter than in say Europe or Great Britain. There are few examples of Coke's bottlers not being ecologically helpful to a community, but given the size of the company not a significant problem. There are blasé statements such as cheap fast food is to blame for inner city obesity; fast food isn't cheap, people buy fast food because it's convenient or they are too lazy to cook. 2 big mac meals and 2 happy meals is over $20, that's not a cheap meal, $20 at a grocery store would go a long way. Lastly there is no real solution offered, Coke is a business it has to grow or fail.

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3 personnes ont trouvé cela utile

Enjoyed this fascinating story on Coca Cola!

I especially like how this book divided its chapters based on the ingredients making up coca cola products. Overall very insightful!

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2 personnes ont trouvé cela utile

interesting history - negatively biased author

written by a climate Warrior who hates capitalism. if you can overcome this fact, the coke history is interesting.

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1 personne a trouvé cela utile

Whining of doubter in capitalism, well written

This is a well written and well researched complaining, long whine of somebody surprised how businesses can be successful. No solution offered, some socialist ideas voiced, all easily applicable to any corporation around the world.

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This book is fascinating and important

If you enjoy educational texts and critics of capitalism, this book is for you! It's information dense but in a great way

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Listen to Joe Rogan episode instead

I was brought to this book by the episode of Joe Rogan with Bartow Elmore (author of this book) and it was incredibly interesting. I should have stopped there I did not gain much new information from the book. It feels like it could have been so much more exciting of a story.

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This book seemed to bash a great American company

more than it praised it for what it is: an enormous job creator. But, overall it was an interesting history of the company. Capitalism is not always pretty, but it beats all other "isms" combined!

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Very well done

Well researched and very informative Barstow gives you awesome insight into the history of a scumbag company

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A great book that share helpful insights

I enjoyed this audiobook in regards to relating it to my tiny small business. It provides many interesting insights. I also enjoyed listening to the evolution of the Coca- Cola brand, products, and distribution process. I recommend it. It took me some time to complete it and I listened to many parts multiple times.

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