Are you running a business that looks profitable on paper—but still struggling to keep cash in the bank?

You’re not alone. Most business owners believe that more revenue, more customers, or lower costs are the key to success. However, the real secret to long-term growth and resilience lies in mastering cash flow. In Cash Flow: How to Build a Great Company That Endures in Tough Economies and Thrives in Booming Ones, financial strategist and entrepreneur Steve Coughran lays out a clear, actionable system that focuses on the seven levers of cash flow. These levers distinguish thriving companies from those barely surviving.

This book helps you understand what truly drives business value—spoiler alert: it’s not just profit. It shows you how to unlock financial discipline and strategy that fuel growth, avoid the common cash flow pitfalls that even profitable businesses fall into, and learn how to both endure recessions and capitalize on booming economies. With the Cash Flow Scorecard, a practical assessment tool, you’ll gain insight into your financial health and the steps needed to improve it.

Whether you’re running a startup, managing a mid-sized company, or optimizing a large enterprise, this book provides you with real-world case studies, practical advice, and a jargon-free roadmap. If you’re a business owner, CEO, entrepreneur, or financial leader seeking clarity and sustainable growth, Cash Flow is the guide you need. Stop simply chasing revenue. Instead, learn to control, protect, and multiply your cash flow—because, in the end, it’s cash that keeps your business alive.