Branded!
How Retailers Engage Consumers with Social Media and Mobility
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3 mois d'Audible Standard gratuits
3 mois pour 0,00 €/mois, puis 5,99 €/mois. Possibilité de résilier chaque mois.
L'offre prend fin le 15 Juillet 2026 à 23 h 59.
Branded!
Lu par :
Mark Ashby
Acheter pour 14,99 €
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Lu par :
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Mark Ashby
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, JC Penney, Pizza Hut, and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility
- Demonstrates why retailers cannot "wait and see" and must move rapidly
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 SAS Institute Inc (P)2012 Audible, Inc.
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