Your career is one of the most important investments you’ll ever make. But how can you communicate your value and make it stand out in an increasingly fast-paced, competitive, and media-driven business world?

According to career coach and author Octavia Goredema, the key to accomplishing your professional goals is to create a consistent and compelling personal brand that highlights your skills, accomplishments, and personality. And that is just what she will teach you to do in the five lessons of Brand Yourself for Success. With Ms. Goredema’s guidance, you will learn how to assess and communicate your strengths, make yourself more visible, forge invaluable professional and personal connections, and so much more.

In our modern, branding-saturated media landscape, it can feel overwhelming or even frivolous to have a brand that speaks for who you are. But creating a truly effective personal brand is not about simply creating an image or fitting yourself into a preexisting model of success. As you will discover in these lessons, to build an authentic portrait of yourself requires self-reflection, honesty, and even a certain degree of vulnerability. But when you develop and share your personal values and aspirations as well as your skills and expertise, you will have the power to create a unique brand that is utterly and completely you.