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    Description

    Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most celebrated professors.

    What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs, and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

    Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.

    ©2013 Anita Elberse (P)2013 Brillliance Audio, all rights reserved.

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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • Robert Suarez
    • 23/03/2019

    Excellent

    This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Anita Elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. Definitely recommend this book!

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour brycesp
    • brycesp
    • 31/03/2017

    I love the autobook the only thing I have

    I love the audio book I really did ,but only problem is that I wish she spend time more with movie/tv business.

    2 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
    • Interprétation
      2 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour Robert A. Macias
    • Robert A. Macias
    • 20/04/2021

    Great Content, the VO was very dull

    The VO artist lacked enthusiasm and spirit. Made it feel like I was listening to a computer more so than a human being.