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    Brought to you by Penguin. 

    From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic Beyond Entrepreneurship that includes all-new findings and world-changing insights.

    What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? 

    Nine years before the publication of his epochal best seller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their best-selling book, Beyond Entrepreneurship.

    Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. 

    Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2005, and re-examines the original text of Beyond Entrepreneurship with his 2020 perspective. 

    The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and 15 new essays. Beyond Entrepreneurship 2.0 pulls together the key concepts across Collins' 30 years of research into one integrated framework called the Map. The result is a singular experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers and listeners worldwide, but also introduce a new generation to his remarkable work.

    ©2020 Jim Collins (P)2020 Penguin Audio

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