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Behavioural Economics

Psychology, neuroscience, and the human side of economics

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Behavioural Economics

De : David Orrell
Lu par : Dan Bottomley
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Renouvellement automatique à 5,99 €/mois après 3 mois. Annulation mensuelle possible. L'offre se termine le 28 décembre 2026.

Acheter pour 15,16 €

Acheter pour 15,16 €

Offres de saison | 0,99 € par mois pendant les 3 premiers mois

5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.
À propos de ce contenu audio
 The controversial science that claims to have revolutionised economics.

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

David Orrell explores the findings from psychology and neuroscience that are shaking up economics – and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?©2021 Icon Books Ltd (P)2021 W. F. Howes Ltd Economie Marketing et ventes Psychologie Psychologie et interactions sociales Psychologie et psychiatrie Science
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